Finnish Lojer to acquire the Nordics’ largest supplier of acupuncture needles

The business acquisition will strengthen Lojer’s position as the market leader in the Nordic countries

Finnish hospital and care equipment manufacturer Lojer Group will purchase all of Swedish company Hegu Svenska Ab’s shares. Hegu Svenska Ab is the largest supplier of acupuncture needles in the Nordic countries. The deal will strengthen Lojer’s position as the Nordics’ leading distributor of physiotherapy equipment and products. The global market in acupuncture needles is approximately 8 billion items a year.

In the deal, Lojer Group’s Swedish subsidiary Medema Physio Ab will acquire the entire share capital of Hegu Svenska Ab, located in Landsbro, Sweden.  Hegu Svenska Ab is the largest manufacturer and distributor of acupuncture needles in the Nordic countries. Kinesiology tapes are also part of the company’s product range. Hegu’s business operations will move to Medema Physio’s premises in Kista. The company is sold by its founder Jan Fridsäll.

Hegu Svenska Ab’s acupuncture needles are sold widely online and directly to Sweden’s public health care services, for example. Their kinesiology tapes are sold in pharmacies. The acupuncture needles are also distributed by resellers to other European countries.

“Hegu Svenska Ab’s product range goes together perfectly with the product selection we already have in our online stores in Finland, Sweden and Norway. We are going to invest in the export of acupuncture needles, and use Lojer Group’s international networks to do so, “ says Ville Laine, Managing Director of Lojer.

In addition to Sweden, Lojer’s offices and online stores can be found in Finland, Norway and Russia. Lojer is the leading distributor of physiotherapy equipment and products in the Nordic countries. Approximately 60% of turnover comes from exports, with primary export markets being Scandinavia, Central Europe, Russia and East Asia.

Lojer Oy is the largest manufacturer and lifecycle service provider of medical and healthcare equipment in the Nordic countries and the leading distributor of physiotherapy equipment and accessories. Its own production includes products such as hospital beds, operating tables, examination tables and treatment tables. Founded in 1919, the company’s manufacturing facilities are located in Sastamala and Kempele, Finland.  The company employs roughly 150 people and is Finland’s primary employer in its field. The group has a turnover of about EUR 28 million. Over 60% of Lojer’s entire turnover comes from exports, with approximately 95% of operating tables being exported. www.lojer.com

Medema Physio Ab is Lojer’s Swedish subsidiary that has concentrated in the distribution of physiotherapy equipment and products. The company’s turnover is approximately SEK 65 million, which is the equivalent of about EUR 6.5 million. The company has 15 employees. The company was founded in 1967, and Lojer became its owner in 1999. www.medema.se

Hegu Svenska Ab is the largest manufacturer and supplier of acupuncture needles in the Nordic countries. It was founded in 1993. The company’s turnover is approximately EUR 1 000 000, and it employs 4 people. HEGU - Nordic Acupuncture